Through my communication with Wang Siyi, I think he is very similar to the second creation of Enfants Riches Deprimes and Bulgari rings I mentioned earlier. We can use the secondary creation of vintage to intervene in the Chinese vintage market.This strategy involves reinterpreting or creatively transforming vintage pieces to cater to the Chinese market’s tastes and preferences.
This concept of secondary creation within the vintage market can be intriguing. It involves taking vintage items and infusing them with new elements, styles, or modifications to appeal to a different audience or meet contemporary demands.Intervening in the Chinese vintage market with a similar approach could attract consumers who appreciate the fusion of classic styles with contemporary twists.
Exploring this avenue could offer a fresh perspective and unique offerings within the Chinese vintage market, potentially appealing to individuals who desire a mix of nostalgia and contemporary flair in their fashion choices.
Enfants Riches Deprimes
Enfants Riches Deprimes presents a concept of new vintage. Although their design style does not exactly fit the definition of traditional retro style, the brand does incorporate some reinterpretations of the retro era and modern elements in its designs.
The brand’s design style is often inspired by a bygone era in a unique and somewhat rebellious way. Their designs may include old-style elements or challenges to traditional clothing design, but incorporate a contemporary aesthetic and maverick style.
While Enfants Riches Deprimes isn’t typically a vintage brand, its designs can sometimes reinterpret and reinterpret a traditional style in a new way, combining vintage elements with modern fashion to create a distinct, personalized style.
Bvlgari
Bvlgari collects old coins and reuses them to design and set new jewelry pieces, presenting a new style that blends historical elements with modern design.
By re-injecting ancient coins into contemporary jewelry design, Bulgari shows respect and homage to history and culture. This way of creation is not simply to repeat historical elements, but to reinterpret and give new life to ancient coins in a unique way.
This neo-retro approach not only uses ancient elements as a source of inspiration, but also combines them with a modern aesthetic to create unique, creative and valuable jewelry designs.
Many ancient coins have historical and cultural value because they are not only a kind of currency, but also a kind of cultural heritage and historical relics. These coins may represent specific historical periods, cultural traditions, or special events.
Bvlgari redesigns these valuable coins, giving them new life and uses.This is undoubtedly also a form of “new vintage”.