“I have been collecting Askew London style jewelry, which are all from the European market, but identification and sale have always been a pain point. Now we are educating a small group of people in the market, who are interested in themselves and do not need much intervention from us. Now I prefer to make new vintage brands, and we also use those old stones to create a second creation for them.”
‘New Vintage’ is a compound term usually used to describe new items or fashion trends that are vintage or inspired by traditional styles. This concept blends vintage style and contemporary design to create novel, retro elements of objects such as clothing, household items, and even art.
In the fashion industry, “new vintage” may refer to those design styles inspired by the past era, but re-interpreted or added modern elements to make them more suitable for current fashion trends and needs. This design can combine traditional craftsmanship and fabrics with contemporary tailoring and pop elements to create new items that are unique and historical.
This concept may be appealing to those who like vintage style but want to incorporate contemporary elements, as it provides a unique way to express personal style while also retaining the unique charm of vintage style.
“This is from our new brand, we have developed a big market in China, my own store is in Changsha, but our buyers even from Europe, it is also a kind of mutual influence.”
